Media

Insights on building infrastructure for high-performance coaches.

The Citation Test: Is Your Website AI-Readable?

The Citation Test: Is Your Website AI-Readable?

When someone asks ChatGPT or Perplexity to recommend an executive coach, does your website get cited or skipped? In 2025, AI engines have become the new gatekeepers of professional discovery, and most coaching websites are structurally invisible to them.

AISEOCMS
The jagged frontier: Using AI without losing your edge

The jagged frontier: Using AI without losing your edge

AI is already mainstream in business, but most organizations are still stuck in pilots, and that gap is where high-performers can separate. The real advantage isn’t “using AI”; it’s building an operating system where AI speeds up the right work, while judgment stays human.

AIPrivacyProductivity
The 35,000-Decision Day: Why Great Leaders Make Fewer Choices

The 35,000-Decision Day: Why Great Leaders Make Fewer Choices

The average person makes 35,000 decisions each day. For leaders, that number climbs significantly higher, CEOs face roughly 50 high-stakes decisions daily. But here’s what the research reveals: the best leaders aren’t making more decisions. They’re strategically making fewer.

Decision Makingdecide less
The 50-Millisecond Test: Why Your First Impression Happens Before You Know It

The 50-Millisecond Test: Why Your First Impression Happens Before You Know It

You have 50 milliseconds to make a first impression online. That’s 0.05 seconds, faster than a blink, shorter than a heartbeat. In that microscopic window, visitors form judgments about your credibility, professionalism, and whether you’re worth their time. Research shows that 94% of those snap judgments are based entirely on design.

designuser experienceAttention span
The $161 Billion Question: Why High-Performers Are Finally Asking for Help

The $161 Billion Question: Why High-Performers Are Finally Asking for Help

The executive coaching industry is projected to reach $161.10 billion by 2030, growing at nearly 10% annually . That’s not a bubble, it’s a signal. The world’s highest performers are increasingly investing in structured support, and the data reveals why this shift matters more than ever.

mental healthfounders

Ready to build?

Book a discovery call and we'll map your funnel.

Book a Call