The agency built for coaches who outgrew templates.
Premium sites and AI strategy for high-ticket coaches who need more than just a template.
Trusted by executive coaches, life coaches, and business coaches building $250k–$1M+ practices
The Stack
We build the tech stack your coaching business would create if it could hire its own CTO.
Custom Coach Websites
For coaches ready to upgrade from “fine” to “fully booked.”
A site that fills your calendar and speaks your client's language.
AI Integration & Strategy
Don't get left behind. We help you implement AI tools that enhance your coaching practice, not complicate it.
Future-proof your business. Work smarter, scale faster.
Client Portals & Dashboards
Real-time tracking, notes, invoices — in one clean place.
Fewer admin hours, more client sessions.
Integrations & Automations
CRM, payments, scheduling, email — fully connected.
No more copy-paste chaos. Just flow.
CRM & Revenue Insights
See where your leads come from and what actually converts.
Data-driven decisions, not guesswork.
Lead Capture & Conversion Funnels
Automated booking funnels with instant scheduling, pre-call questionnaires, and follow-up sequences.
Convert more leads. One-click booking from discovery to first session.
How It Works
Reassuringly premium. You're never stuck waiting on freelancers again.
Strategy Sprint
Map goals, tech, and visuals. We align on what success looks like before we build.
Build & Integrate
We ship fast because the process is dialed in. No surprises, just progress.
Launch & Support
Smooth handoff + ongoing support if needed. You're set up for long-term success.
Results
Example scenarios showing what's possible when coaching businesses get custom tech built right.
Executive Coach
Manual invoicing through separate systems, booking via Calendly, tracking client progress in spreadsheets. Spending 15+ hours monthly on admin work.
Custom client portal with automated Stripe payments, integrated scheduling, and progress dashboards. Admin time reduced to 3 hours monthly.
Outcome: Scaled from 8 to 15 clients without adding administrative overhead. Saved 12 hours per month to coach.
Tech: Custom dashboard, Stripe integration, Propritory Calendar integration
Life Coach
Lost 40% of leads between discovery call and booking. Manual follow-ups, separate intake forms, scheduling back- and-forth eating up conversion opportunities.
Automated booking funnel with instant scheduling, pre-call questionnaire, and automated follow-up sequences. One-click booking from discovery to first session.
Outcome: 40% increase in conversion rate. Booked solid 3 months out. Eliminated scheduling friction entirely.
Tech: Custom landing page, Propritory Calendar integration, CRM automation
Business Coach
Client progress tracked across Notion, email threads, and text messages. No centralized view of milestones. Clients constantly asking for session notes and resources.
Unified client portal with progress tracking, milestone visualization, resource library, and automated check-ins. Everything clients need in one place.
Outcome: 95% client retention rate. Able to charge $3k more per package due to premium experience. Zero “where's that resource?” messages.
Tech: Custom portal, Airtable backend, automated check-ins
About
Justin Ryan, Founder & Technical Leader
I spent years as an engineering leader on Indeed's Branding team, building tools used by millions while contributing to the entire brand ecosystem including type, color, animation, and beyond. I saw firsthand how the right technology transforms businesses and how the wrong tech stack creates chaos.
After watching too many talented coaches struggle with duct-taped systems and template limitations, I started Humeur. High-ticket coaching deserves high-caliber infrastructure. Not another SaaS subscription, not another Zapier workaround. Real, custom tech that scales with your coaching business.
I bring the same engineering rigor I used at Indeed to every coaching business I work with. Clean code, thoughtful architecture, and systems that just work. Because your clients can feel when your system is a mess and they deserve better.
What I Bring: Over a decade building systems for millions of customers at scale. I've designed dashboards that clarify complex data, payment flows that work seamlessly, and automations that give my customers 15-20 hours back each month.
Frequently Asked Questions
How much does a custom coaching website cost?
We don't use one-size-fits-all pricing. Every project is scoped to your specific needs, goals, and desired outcomes. Investment varies based on complexity, integrations, and the scale of your coaching practice. Book a strategy call to get a custom quote tailored to your business.
How long does it take to build a custom coaching website?
Timeline depends on project scope, but most custom websites launch within 4-8 weeks from strategy sprint to go-live. We work in focused sprints to deliver fast without sacrificing quality. Complex integrations or client portals may take longer, but we'll provide a detailed timeline during your strategy call.
What's included in a custom coaching website?
Your custom site includes design, development, integrations (scheduling, payments, CRM), and a smooth launch. We can also build client portals, booking funnels, and automation workflows depending on your needs. Everything is tailored to your coaching business model and client experience goals.
Do you work with coaches outside the US?
Yes, we work with coaches worldwide. Our systems are built to handle international payments, time zones, and localization needs. We've built infrastructure for coaches in North America, Europe, and Australia.
Can you integrate with my existing tools?
Absolutely. We integrate with popular coaching tools like Calendly, Stripe, Airtable, Mailchimp, and many others. If you have specific tools you're already using, we'll incorporate them into your custom stack. Our goal is to eliminate duplicate work, not replace everything you love.
What happens after my site launches?
We provide a smooth handoff with documentation and training. Ongoing support is available if needed. It's common to continue working with your agency for updates, new features, or scaling your infrastructure as your practice grows. You own your code and can take it anywhere.
Pricing
We don't do one-size-fits-all pricing. We design for outcomes.
Every project is scoped to your specific needs and goals. Investment varies based on complexity, integrations, and desired outcomes.
Book a strategy call
Have a site that works fine but isn't filling your calendar? Let's talk.